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Top Amazon News, Week of July 17, 2019

Top Story: Prime Day Delivers Record Retail Results, Both On and Off Amazon

Connor Folley

Prime Day Delivers Record Retail Results, Both On and Off Amazon

Each week, we’ll be featuring the top news around Amazon advertising and the related ecosystem. You’ll also find deeper dives into the topics below from Downstream co-founder and CEO Connor Folley here on the blog.

Here’s How Much Amazon Sold on Prime Day This Year, According to Analysts [Yahoo Finance]

The company said it sold more than 175 million items over the course of the event, up from 100 million items last year. Amazon-branded electronics including the Echo Dot, Fire Stick, and other Alexa-enabled devices were among the top-sellers, Amazon reported. Meanwhile, third-party sales volume topped $2 billion during this year’s Prime Day, up from $1.5 billion last year.

Amazon is coming for Madison Avenue’s talent, and it could be another blow to embattled agencies and ad-tech companies [Business Insider]

Amazon trailed Facebook and Google in rolling out ads for fear of annoying consumers, but it’s now hiring in earnest. As of the week of June 17, its site listed about 190 full-time jobs open in New York, the epicenter of the ad industry, ranging from account executives to copywriters to a head of OTT partnerships.

Gauging The Impact Of Advertising On Amazon [Forbes]

When we make a mental list of media organizations, Amazon probably doesn’t come to mind. But it’s actually the third largest digital advertising company, and analysts expect media revenues to be a significant source of future growth. For a closer look at Amazon as a media organization, I recently asked Mike Menkes, SVP, Analytic Partners, to help us better understand what’s at stake for marketers.

Amazon pulls back on Google Shopping ads on Prime Day [Digital Commerce 360]

Amazon Continues To Dominate Big 5 Advertising ROI, Facebook’s Outlook Improves [MediaPost]

Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising [eMarketer]

Amazon Can’t Go it Alone [The Wall Street Journal]

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