Top Amazon News, Week of August 21, 2019

Top Story: Amazon Advertising Improves With Amazon’s Choice and Expansion Into Blockchain

Connor Folley

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices [Digiday]

Amazon has previously offered vendors the ability to “bid” for an Amazon’s Choice badge by lowering prices and spending more money on advertising, bringing into sharper focus how the program, which recently came under fire from senators, actually works.

Amazon Hints At Expanding Blockchain Into Advertising [MediaPost]

An Amazon job post suggests the company will expand on the work it has already done in blockchain by expanding the technology into advertising. The company is looking for a senior software engineer to join its Advertising FinTech team.

4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook [Entrepreneur]

On the other hand, when someone visits Amazon, they are specifically going there to shop. Broadly speaking, this is why investing in Amazon ads could be one of the most important things you do to grow your e-commerce brand, but ere are four reasons that make an even more targeted case.

Amazon is testing shouting out “Top Brands” for shoppers as it aims to sell more clothing [Business Insider]

The retail giant is testing a new badge for some of its higher-profile clothing brands on its website: "Top Brands." Brands like Fruit of the Loom, Under Armour, and New Balance now have some of their apparel marked with the new badge.

What search marketers should know about Amazon DSP [Search Engine Journal]

How Amazon Is Transforming Programmatic Advertising [Market Realist]

How to use Amazon advertising’s dynamic bidding feature [Search Engine Land]

Amazon Makes Video Inventory Available to Outside DSPs [eMarketer]

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