Top Amazon News, Week of June 25, 2019

Put paid search behind the right keywords on Amazon to increase your visibility and reach the right shoppers.

Connor Folley

Each week, we’ll be featuring the top news around Amazon advertising and the related ecosystem. You’ll also find a deeper dive into one of the topics below from Downstream co-founder and CEO Connor Folley here on the blog.

Amazon display ads drive non-Amazon sales, study finds [Marketing Dive]

Similarly, between 10% and 60% of the impact of search ads on Amazon also reverberate beyond the platform, per Analytic Partners. As a result, the report recommends brands that rely on Amazon sales should emphasize search efforts on the platform, while brands with large offline sales should boost their use of Amazon Display ads.

Amazon’s ad revenues to grow 470% by 2023, study finds [Marketing Dive]

Not only do Amazon ads attract advertisers whose wares are sold on the site, but new research indicates that 70% to 90% of the impact from Amazon display ads drive non-Amazon sales. A key reason is that Amazon has become the first stop for many consumers looking to buy a product, so a search and resulting display ad could drive sales elsewhere.

Amazon’s Prime Day, starting July 15, is now 48 hours long [CBS News]

The two-day sale will ratchet up the pressure on retail rivals such as Walmart and Target, making “an already acutely-competitive retail environment even tougher,” said Moody’s Vice President Charlie O’Shea in an emailed statement. Many brick-and-mortar retailers are struggling to keep their footing amid Amazon’s growing market share and changing consumer tastes.

CVS just laid out a big reason why health companies are worried about Amazon [CNBC]

According to Jefferies’ analyst Brian Tanquilut, who also reviewed the legal documents, there’s a real threat that Amazon could chip away at CVS Caremark’s business over time by going directly to insurers. “The lawsuit shows that pharmacy benefits managers are now also at risk of being dis-intermediated,” he wrote.

Why Amazon’s Visual Search Could Eliminate Keywords For Online Retail [Forbes]

What challenges will Amazon face buying Sizmek ad servers? [Digiday]

At Cannes, Amazon’s Twitch makes its pitch to advertisers [Fast Company]

Amazon rebrands IMDb TV as it ramps up pitch to ad buyers [Digiday]

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