Downstream is now a part of thefamily.

Amazon Advertising from the inside, out.

We're using our knowledge of the Amazon ecosystem to transform the way people discover the brands they love.

Our Mission

Digital advertising is rapidly moving to the point of sale, providing brands an unprecedented opportunity to be discovered and loved by new customers. Our product helps brands get direct access to the buying habits of their customers, while supporting and managing the complexity that world-class brands demand. We created Downstream to harness the potential this massive shift in digital advertising presents.

Our co-founders, Connor Folley and Salim Hamed, saw this opportunity up close while working inside of Amazon. Since leaving, our leadership has managed Amazon advertising for the worlds largest advertisers, developing peerless domain expertise.

With a mission to lead the performance advertising industry through innovation, respect for our partners, exceptional technology, and superior results, we have moved quickly to build and refine a solution that helps brands gain an overwhelming competitive advantage on Amazon.


Connor Folley

CEO, Co-founder

As someone who has led teams internally at Amazon and on the agency side, Connor's understanding of Amazon and its unique demands is truly one of a kind. The world’s largest consumer brands have sought Connor’s ability to decode the confounding black box that Amazon represents, and hundreds more use Downstream's technology to drive share on the platform. Connor lives outside of Seattle with his wife and four children.

Salim Hamed

CTO, Co-founder

Salim has spent his career empowering organizations to make data-driven decisions through analytics. Prior to Downstream, Salim worked at Amazon for nearly 6 years in various analytical and engineering roles. Most recently, he led an engineering team at AWS focused on building web applications that optimized AWS customer spend and usage. Salim is originally from Seattle, a University of Washington alumni, and currently lives in Capitol Hill.

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